Festival Sponsorship, Vendors, and Food Trucks

Partner with us

Join the Canada Dry Victoria Dragon Boat Festival as a sponsor, on-site vendor, exhibitor, or food truck. With our range of tailored sponsorship packages and activation options, we'll work with you to achieve your marketing goals, all while maximizing your investment in building a stronger community through dragon boat.

The Canada Dry Victoria Dragon Boat Festival presented by Fairway Market brings communities together through dragon boat. Each summer we welcome 2,500 paddlers and 40,000 visitors to celebrate sports and culture in the heart of downtown Victoria. Join our team, and help us make our community a better place for everyone, and celebrate the peak of summer with us.

Vendors, marketplace, and food trucks

From small business vendors just starting out, to beloved community favourites, we’ve got a place for you to be part of the Festival.

Email info@victoriadragonboatfestival.com for more information on how to sign up to be at the Festival this year.

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Small Businesses and Marketplace Vendors

Join us at the Canada Dry Victoria Dragon Boat Festival this year, and show our community what you’ve been up to! Enjoy the following benefits:

  • 10X10 activation spaces (in 10X10 increments)

Corporate and Regional Brands

Activate and connect with the community. Enjoy the following benefits:

  • 10X10 activation spaces (in 10X10 increments)
  • Turnkey rentals of FFE and activation supplies
  • Additional marketing service price sheet (i.e. email inserts, sampling options, giveaways) available upon request.

Non-Profits and Charities

As a non-profit, we believe in investing in community. We invite you to join us to share your important work with our community.

  • 10X10 activation spaces (in 10X10 increments)

  • Discounted booth spaces

Food Trucks

What’s a festival without food? Join us in the Inner Harbour this August and enjoy:

  • Sales through our meal ticket program
  • Rates available for full trucks, carts, and tents

Sponsorship Level Sample Benefits

Just like your brand, our Festival has many unique characteristics. When you reach out to us, we’ll work with your team to identify how to maximize your investment when we come up with a custom sponsorship package. Sponsorship packages start at $5,000.

Email info@victoriadragonboatfestival.com to get started with your custom sponsorship package proposal.

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Premium Activation Spaces On-Site

With positioning in the heart of Victoria, your activation space is the start of your journey at the Festival. Let your imagination run wild, and bring your brand to life. Space allocations included within base sponsorship packages start at 10X10 for supporting partner, 10X20 for major partners, and 20X20 for premier partners.

Unique Race Program Activations

Don’t miss the start horn. Your sponsorship package includes race activation elements, including:

  • Final race named after your brand (brand logo included on medal subject to investment level and availability)
  • Opportunity for your representative to call a race and share brand messaging
  • Inclusion on race medal presentation photo opportunity
  • Opportunity to present race medallists with gift on podium

Marketing Programs and Premium Hosting Benefits

Your investment is valuable- let’s make sure we make your brand shine at the Festival. Partners enjoy a wide range of benefits including:

  • Hosted front row race viewing and networking areas at catered VIP Lounge
  • Logo inclusion in media buys, posters, signage, or handouts
  • Branding installs of Sponsor assets including tents, flags, and banners across site in high-visibility locations 

Venue Primary Partner Programs

As part of your activation, take ownership over a venue on site as a primary partner, including: beverage garden, main stage, race bleachers, VIP Lounge, volunteer program, zero-emission program, or other venues and programs. 

Sustaining Benefactor: Individual Giving

Make your mark and join our team as a Sustaining Benefactor for the Victoria Dragon Boat Festival Society.

Email info@victoriadragonboatfestival.com for assistance.

Sustaining benefactors provide financial or in-kind support of the Society over a longer-term commitment period. Whether you’re an individual or an organization, we’d love to explore how we can work together to bring our community together through the celebration of community and cultures.



Please contact us to take the next step to become part of the Canada Dry Victoria Dragon Boat Festival presented by Fairway Market.